I'd be happy to explain the differences:
1) A vanity press will publish anything for your money. Unlike them, we are extremely selective in what we will publish. We may lose a lot of authors that way, but I don't want my name associated with junk. I've worked hard the past 23 years to achieve an untarnished reputation as a professional writer/editor, before expanding into publishing.
2) Many of the vanity presses sacrifice quality to save money. They offer minimal editing (often by unqualified individuals), and there have been complaints about the quality of the books. I searched meticulously for the finest editors. They are all required to pass a skills test, and some have scored a perfect 100%. My contracted printer has invested in a multi-million-dollar piece of equipment (the only one in the new England area), and his quality is unmatched.
3) I spoke to many authors before writing my e-book, "No-Hassle Publishing: A Guide to Today's Changing Industry." Many complained about the lack of customer service and the inability to understand offshore personnel. We offer unlimited emails and domestic phone calls and have made our accessibility a priority. My Production Manager will answer any technical questions authors may have.
4) In doing my research, I discovered many vanity presses have been charged with fraud and have not delivered on services promises. They are paying punitive damages for misleading claims. Basically, they are operating as scams. I warn new authors to investigate carefully to avoid falling into this trap and being scammed themselves.
5) We saw a need for a legitimate and credible service for authors interested in self-publishing who don't know where to begin. We have the highest quality designers, illustrators, proofreaders, and formatters--along with our talented editors--to ensure a product that is worthy of distribution.
We haven't cut corners, skimped on quality, or misled our authors to get their money. We saw a need for a legitimate service based on sound business ethics, and that's why we are here.
Here's a great, enlightening article entitled, "Don't Call It Vanity Press," which appeared in Time Magazine:
http://www.time.com/time/magazine/article/0,9171,1617545,00.html
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