Thursday, December 23, 2010
Monday, December 20, 2010
Sunday, December 19, 2010
Wednesday, December 15, 2010
Tuesday, December 14, 2010
Saturday, December 4, 2010
Strategies to Raise Holiday Sales
One of our readers wrote this article on how business owners can attract holiday sales:
Title: Retail sales jump 1.2%, pushing hope for the holiday season plus 5 simple strategies to raise your sales.
The Commerce Department announced that October '10 sales for the retail industry jumped 1.2 percent from the previous month, the greatest gain since March. The increase was driven by a 5 pct spike in auto sales, which analysts said was particularly encouraging as it showed consumers were ready to tackle big-ticket purchases. Moreover, September's sales gain was revised upward coming from a 0.6 percent increase to 0.7 percent.
Still, consumers remained choosy about where they spent their dollars. Furniture stores and electronics retailers each suffered a 0.7 percent drop in sales. Mall sales also declined 0.7 percent, while health-care stores dipped 0.1 percent.
Instead, people returned to restaurants and bars, sending sales up 0. 3 %. On-line retailers, that have held up better than their bricks-and-mortar counterparts, registered a 0.8 percent jump. Shoppers also bought more clothing, a 0.7 percent increase.
Excluding autos, retail sales rose a good 0.4 percent, despite the mixed performance across sectors. Retailers hope that the momentum will fuel the all-important winter holiday.
According to a survey by the National Retail Federation, a market trade group, nearly 11 percent of consumers have finished the majority of the holiday shopping, up from just over 9 percent a year ago. The group predicted shopper's average spending would inch approximately $688.87 in 2010, a 1 percent increase over this past year.
The NRF's annual holiday survey found more and more shoppers are expected to purchase gifts for family and friends - and also themselves. The quantity of consumers who said they planned to indulge themselves rose eight percentage points to 57 percent in 2010.
The forecasts, as well as the new October data, paint an image of consumers treading carefully on their way to the mall. Economists say that spending is unlikely to rebound with out a corresponding improvement inside the job market.
The unemployment rate remains stuck at nearly 10 percent, data released from the Bureau of Labor Statistics showed hope. Mass layoffs have declined in proportions and frequency. And private-sector employment rose 0. 3 % in the third quarter, compared with last year, the 1st increase since 2008.
How will you increase add-on sales through the Holidays?
Here are some methods to raise the units per transaction, and improve the average transaction as a result.
If you like this, you should buy that - Creating feature areas in your store who have several major stuff you want to push for holiday encompassed by complimentary products helps sell more than just that particular item. Use signage and have your employees connect to customers to assist them to understand how the items come together.
Stuff the Stockings - I continue to push stocking stuffers for holiday as customers will always be searching for those unique, fun little items that round out their holiday gift giving without breaking the bank. Create a complete stocking stuffer display to make it interactive, as being a stocking stuffer smorgasbord to get customers to get more than one additional items.
Sample products - If they check it out, they'll buy it. Make sure you've products designed for testing everywhere and use signage, or have your employees interact to get customers to attempt different products. The opportunity for a sale rises significantly if you can position the product within the customer's hand.
A warm drink will be the approach to make them stay - offering a warm beverage like coffee or apple cider gets customers to linger longer. It provides them time to scope out much more of your store as they walk around enjoying their beverage. And that means they will often find more gifts than that they planned on, leading to increased sales.
Wrap the Cash Wrap - You've made a a few different ways inside your store to have your clients to buy more, and the cash wrap is the final opportunity. Make sure you have impulse items at your cash wrap that customers can grab and go. Products under $20 usually perform best. Bonuses for products that might be sampled along with 8-10 of which available for purchase.
And you? What are your favourite sales techniques to increase Holiday sales?
About the Author: Cornelia Ortega is writing for the retail sales training program blog, her personal hobby blog devoted to recommendations to assist retailers to teach sales employees and keep our economy healthy.
Title: Retail sales jump 1.2%, pushing hope for the holiday season plus 5 simple strategies to raise your sales.
The Commerce Department announced that October '10 sales for the retail industry jumped 1.2 percent from the previous month, the greatest gain since March. The increase was driven by a 5 pct spike in auto sales, which analysts said was particularly encouraging as it showed consumers were ready to tackle big-ticket purchases. Moreover, September's sales gain was revised upward coming from a 0.6 percent increase to 0.7 percent.
Still, consumers remained choosy about where they spent their dollars. Furniture stores and electronics retailers each suffered a 0.7 percent drop in sales. Mall sales also declined 0.7 percent, while health-care stores dipped 0.1 percent.
Instead, people returned to restaurants and bars, sending sales up 0. 3 %. On-line retailers, that have held up better than their bricks-and-mortar counterparts, registered a 0.8 percent jump. Shoppers also bought more clothing, a 0.7 percent increase.
Excluding autos, retail sales rose a good 0.4 percent, despite the mixed performance across sectors. Retailers hope that the momentum will fuel the all-important winter holiday.
According to a survey by the National Retail Federation, a market trade group, nearly 11 percent of consumers have finished the majority of the holiday shopping, up from just over 9 percent a year ago. The group predicted shopper's average spending would inch approximately $688.87 in 2010, a 1 percent increase over this past year.
The NRF's annual holiday survey found more and more shoppers are expected to purchase gifts for family and friends - and also themselves. The quantity of consumers who said they planned to indulge themselves rose eight percentage points to 57 percent in 2010.
The forecasts, as well as the new October data, paint an image of consumers treading carefully on their way to the mall. Economists say that spending is unlikely to rebound with out a corresponding improvement inside the job market.
The unemployment rate remains stuck at nearly 10 percent, data released from the Bureau of Labor Statistics showed hope. Mass layoffs have declined in proportions and frequency. And private-sector employment rose 0. 3 % in the third quarter, compared with last year, the 1st increase since 2008.
How will you increase add-on sales through the Holidays?
Here are some methods to raise the units per transaction, and improve the average transaction as a result.
If you like this, you should buy that - Creating feature areas in your store who have several major stuff you want to push for holiday encompassed by complimentary products helps sell more than just that particular item. Use signage and have your employees connect to customers to assist them to understand how the items come together.
Stuff the Stockings - I continue to push stocking stuffers for holiday as customers will always be searching for those unique, fun little items that round out their holiday gift giving without breaking the bank. Create a complete stocking stuffer display to make it interactive, as being a stocking stuffer smorgasbord to get customers to get more than one additional items.
Sample products - If they check it out, they'll buy it. Make sure you've products designed for testing everywhere and use signage, or have your employees interact to get customers to attempt different products. The opportunity for a sale rises significantly if you can position the product within the customer's hand.
A warm drink will be the approach to make them stay - offering a warm beverage like coffee or apple cider gets customers to linger longer. It provides them time to scope out much more of your store as they walk around enjoying their beverage. And that means they will often find more gifts than that they planned on, leading to increased sales.
Wrap the Cash Wrap - You've made a a few different ways inside your store to have your clients to buy more, and the cash wrap is the final opportunity. Make sure you have impulse items at your cash wrap that customers can grab and go. Products under $20 usually perform best. Bonuses for products that might be sampled along with 8-10 of which available for purchase.
And you? What are your favourite sales techniques to increase Holiday sales?
About the Author: Cornelia Ortega is writing for the retail sales training program blog, her personal hobby blog devoted to recommendations to assist retailers to teach sales employees and keep our economy healthy.
Wednesday, December 1, 2010
Monday, November 22, 2010
Are there any other honest publishers out there?
I was checking my Facebook page and noticed one of my connections had published her first book. I saw the publisher was Tate Publishing--a name that sounded vaguely familiar. After a little bit of investigating, I discovered that Victoria Strauss has listed them in her Writer Beware site for deceptive practices.
Now, if you are going to charge people for publishing, why call yourself a traditional, royalty-paying publisher? Traditional means no fee. Authors are dishing out thousands to this company ($4,000 on average, I hear, and it appears to be a big operation with dozens of departmental staff members). If their book does well, Tate may refund their money, they say, but how often does that happen? Has anyone looked into it?
I'm tired of all the deception out there in the publishing world. It's rampant, and it's what led me to add in our publishing division. We are upfront about our fees and services. A little honesty can go a long way.
Now, if you are going to charge people for publishing, why call yourself a traditional, royalty-paying publisher? Traditional means no fee. Authors are dishing out thousands to this company ($4,000 on average, I hear, and it appears to be a big operation with dozens of departmental staff members). If their book does well, Tate may refund their money, they say, but how often does that happen? Has anyone looked into it?
I'm tired of all the deception out there in the publishing world. It's rampant, and it's what led me to add in our publishing division. We are upfront about our fees and services. A little honesty can go a long way.
Tuesday, October 26, 2010
WHY IS IT?
Why is it that:
1) Everytime my workload slows down, I try to hunt down new jobs, and then people who have kept me on hold suddenly flood in like a tidal wave?
2) I hurry to meet my client's deadline, and when I email to let the client know I've completed the assignment, the client takes his time getting back to me.
3) Ten people need me at once, or nobody needs me.
4) As soon as I get on the phone with an author, another author needs to reach me.
5) When I'm on a tight deadline, my email is not working or my phone is not working.
6) When we're almost ready to go to press, my production manager's computer crashes and important files for the book are lost.
7) I sometimes feel as if I'm the only one experiencing bad luck!
1) Everytime my workload slows down, I try to hunt down new jobs, and then people who have kept me on hold suddenly flood in like a tidal wave?
2) I hurry to meet my client's deadline, and when I email to let the client know I've completed the assignment, the client takes his time getting back to me.
3) Ten people need me at once, or nobody needs me.
4) As soon as I get on the phone with an author, another author needs to reach me.
5) When I'm on a tight deadline, my email is not working or my phone is not working.
6) When we're almost ready to go to press, my production manager's computer crashes and important files for the book are lost.
7) I sometimes feel as if I'm the only one experiencing bad luck!
Friday, October 22, 2010
Wednesday, October 20, 2010
CHECK IT OUT! My Book Trailer
http://www.youtube.com/watch?v=A-WhPzceL5w
No-Hassle Publishing: An Author’s Guide to Today’s Changing Industry. A must-have guide for the novice writer, which contains a wealth of information not found elsewhere. Authors will learn everything about publishing--from choosing a publisher, signing contracts, and purchasing an ISBN, to insider advice on what to avoid. Price: $9.95 plus tax & shipping
For the small price of this booklet, you will save money in the long run by eliminating hours and hours of research and preventing costly mistakes. To order, e-mail donna@aflairforwriting.com or visit www.aflairforwriting.com or www.amazon.com.
No-Hassle Publishing: An Author’s Guide to Today’s Changing Industry. A must-have guide for the novice writer, which contains a wealth of information not found elsewhere. Authors will learn everything about publishing--from choosing a publisher, signing contracts, and purchasing an ISBN, to insider advice on what to avoid. Price: $9.95 plus tax & shipping
For the small price of this booklet, you will save money in the long run by eliminating hours and hours of research and preventing costly mistakes. To order, e-mail donna@aflairforwriting.com or visit www.aflairforwriting.com or www.amazon.com.
Wednesday, October 13, 2010
Become a Facebook Fan
Before You Publish Your Book, Read Mine.
Is there a book inside of you? Self-publishing is today's top vehicle for branding your business and showcasing your expertise. We provide full, quality services for self-publishing authors of all genres, as a credible and affordable alternative to the BIG NAMES known for inflated prices and offshore affiliates. Visit our fan page at http://www.facebook.com/pages/A-Flair-For-Writing-wwwaflairforwritingcom/120323517999787?ref=ts.
A Flair For Writing (www.aflairforwriting.com)
Professional writing/editing service with recently expanded self-publishing division
Is there a book inside of you? Self-publishing is today's top vehicle for branding your business and showcasing your expertise. We provide full, quality services for self-publishing authors of all genres, as a credible and affordable alternative to the BIG NAMES known for inflated prices and offshore affiliates. Visit our fan page at http://www.facebook.com/pages/A-Flair-For-Writing-wwwaflairforwritingcom/120323517999787?ref=ts.
A Flair For Writing (www.aflairforwriting.com)
Professional writing/editing service with recently expanded self-publishing division
Self-Publishing Breakthrough
I call it Alternative Publishing; they call it Custom Publishing. Whatever you call it, it's here to stay.
http://www.publishersweekly.com/pw/by-topic/book-news/religion/article/4lter4182-self-publishing-changing-model-getting-respect.html
http://www.publishersweekly.com/pw/by-topic/book-news/religion/article/4lter4182-self-publishing-changing-model-getting-respect.html
Sunday, June 27, 2010
I'm Co-Sponsoring a HUGE Event!
NEWS ALERT Just For Authors
Over 1 Million New Books Published Last Year
How Are You Expected To Compete With Those Numbers?
Here Is What We Know:
Over 1,000,000 books were published in 2009 -- up from about 300,000 books published in 2006.
Yes, that's 1 MILLION books published last year.
But, listen to this:
Non-traditional, print on demand books EXPLODED to 764,448 -- up from just 21,936 in 2006.
How are you supposed to compete with the fact that you have 1 MILLION COMPETITORS?
Annie knows and Annie tells.
Don’t miss this free SPECTACULAR LIVE PRESENTATION offered via Teleseminar on
Wednesday, July 28th.
FREE Teleseminar:
The 18 Spokes Of The Book Marketing Wheel
Wednesday, July 28th
3:00 – 4:00 PM ET
12 N PT, 1 PM MT, 2 PM CT
FREE "Strike It Rich" CD: All who sign up get the free CD "Strike It Rich" that showcases a real author and expert, just like you, who tells in his own voice how his publicity outreach not only sold books but also caused him to get so many new clients he had to turn over 40 away.
Teleseminar Sign Up: http://www.anniejenningspr.com/18spokes.htm - There is no charge for the Teleseminar.
GRAB YOUR SPOT: Hurry and sign up to secure your spot on this Teleseminar. According to the bridge line company only 1,000 participants will have access to the bridge line due to the technology limits.
“If I could, I would share this strategy with all ONE MILLION book authors,” says Annie, whose mission is to see authors everywhere living the life of their dreams. “Only 1,000 authors will be able to get seats on the call.”
SHOW UP, LISTEN, LIVE THE DREAM: Annie Jennings PR is not offering a recording or replay of this Teleseminar. “My dream is for authors to show up and demonstrate their commitment to their success," says Annie. “Intentions are good, action is better.”
Annie Jennings PR is the creator of the FAMOUS 18 Spoke Platform Strategy that has swept the publicity industry and has helped thousands of authors and experts to build a strong and powerful reputation.
Annie Jennings reveals the blockbuster, all encompassing book marketing strategy, the 18 Spokes of the Book Marketing Wheel, in an upcoming LIVE & Free Teleseminar.
HER IDEAS SPREAD LIKE WILDFIRE: Previously, Annie’s insight on how to create an influential presence for yourself and your ideas spread like wild fire throughout the publicity, branding and marketing industries. Suddenly everyone was “platform building” and yes it made a big difference in their success.
Authors and experts got the chance to experience their mission in motion, the unfolding of their creative energy and the chance to live the life of their dreams.
DON’T MISS THIS: Annie’s presenting the newest most powerful book marketing strategy you can lay your hands on. Don’t waste a single dime on old-fashioned and out-dated book marketing ideas that just don’t work.
TELL EVERY BOOK AUTHOR YOU KNOW: Please copy and paste the promo and invite your community and ask them to invite theirs as well.
More About The Book Stats:
How Do We Know? The world’s leading provider of book industry information, Bowker, reports that in 2006 only 21,936 non-traditional books (includes print on demand, self publishing and reprints however this figure does NOT include e-books) were published compared to the staggering runaway numbers of 2009, for the same non-traditional books, to 764,448.
Traditional Publishers Are Steady: By the way, it is interesting to note that traditional publishers, those familiar names we all know in the publishing industry, showed publishing numbers that ranged from about 274,000 to 288,000 from 2006-2009.
Book Publishing Stats For 2009:
288,355 Books published via traditional publishing
764,448 Books published via non-traditional publishing. Non-traditional means print on demand, reprints and public domain.
Total Books Published In 2009: 1,052,803
***************
Wouldn’t You Rather Do Business
With Annie Jennings PR?
TODAY!
All heart, Annie
*******
TODAY! Annie
Annie Jennings PR 908.281.6201
Thousands Of Experts Booked With The Media
#1 Most Powerful Radio Campaign Your Money Can Buy
Real Stories Of Client Success:
www.anniejenningspr.com/publicitypro.htm
Get Your Free CD & Let Us Know About Your Area Of Expertise:
www.anniejenningspr.com/experts.htm
Over 1 Million New Books Published Last Year
How Are You Expected To Compete With Those Numbers?
Here Is What We Know:
Over 1,000,000 books were published in 2009 -- up from about 300,000 books published in 2006.
Yes, that's 1 MILLION books published last year.
But, listen to this:
Non-traditional, print on demand books EXPLODED to 764,448 -- up from just 21,936 in 2006.
How are you supposed to compete with the fact that you have 1 MILLION COMPETITORS?
Annie knows and Annie tells.
Don’t miss this free SPECTACULAR LIVE PRESENTATION offered via Teleseminar on
Wednesday, July 28th.
FREE Teleseminar:
The 18 Spokes Of The Book Marketing Wheel
Wednesday, July 28th
3:00 – 4:00 PM ET
12 N PT, 1 PM MT, 2 PM CT
FREE "Strike It Rich" CD: All who sign up get the free CD "Strike It Rich" that showcases a real author and expert, just like you, who tells in his own voice how his publicity outreach not only sold books but also caused him to get so many new clients he had to turn over 40 away.
Teleseminar Sign Up: http://www.anniejenningspr.com/18spokes.htm - There is no charge for the Teleseminar.
GRAB YOUR SPOT: Hurry and sign up to secure your spot on this Teleseminar. According to the bridge line company only 1,000 participants will have access to the bridge line due to the technology limits.
“If I could, I would share this strategy with all ONE MILLION book authors,” says Annie, whose mission is to see authors everywhere living the life of their dreams. “Only 1,000 authors will be able to get seats on the call.”
SHOW UP, LISTEN, LIVE THE DREAM: Annie Jennings PR is not offering a recording or replay of this Teleseminar. “My dream is for authors to show up and demonstrate their commitment to their success," says Annie. “Intentions are good, action is better.”
Annie Jennings PR is the creator of the FAMOUS 18 Spoke Platform Strategy that has swept the publicity industry and has helped thousands of authors and experts to build a strong and powerful reputation.
Annie Jennings reveals the blockbuster, all encompassing book marketing strategy, the 18 Spokes of the Book Marketing Wheel, in an upcoming LIVE & Free Teleseminar.
HER IDEAS SPREAD LIKE WILDFIRE: Previously, Annie’s insight on how to create an influential presence for yourself and your ideas spread like wild fire throughout the publicity, branding and marketing industries. Suddenly everyone was “platform building” and yes it made a big difference in their success.
Authors and experts got the chance to experience their mission in motion, the unfolding of their creative energy and the chance to live the life of their dreams.
DON’T MISS THIS: Annie’s presenting the newest most powerful book marketing strategy you can lay your hands on. Don’t waste a single dime on old-fashioned and out-dated book marketing ideas that just don’t work.
TELL EVERY BOOK AUTHOR YOU KNOW: Please copy and paste the promo and invite your community and ask them to invite theirs as well.
More About The Book Stats:
How Do We Know? The world’s leading provider of book industry information, Bowker, reports that in 2006 only 21,936 non-traditional books (includes print on demand, self publishing and reprints however this figure does NOT include e-books) were published compared to the staggering runaway numbers of 2009, for the same non-traditional books, to 764,448.
Traditional Publishers Are Steady: By the way, it is interesting to note that traditional publishers, those familiar names we all know in the publishing industry, showed publishing numbers that ranged from about 274,000 to 288,000 from 2006-2009.
Book Publishing Stats For 2009:
288,355 Books published via traditional publishing
764,448 Books published via non-traditional publishing. Non-traditional means print on demand, reprints and public domain.
Total Books Published In 2009: 1,052,803
***************
Wouldn’t You Rather Do Business
With Annie Jennings PR?
TODAY!
All heart, Annie
*******
TODAY! Annie
Annie Jennings PR 908.281.6201
Thousands Of Experts Booked With The Media
#1 Most Powerful Radio Campaign Your Money Can Buy
Real Stories Of Client Success:
www.anniejenningspr.com/publicitypro.htm
Get Your Free CD & Let Us Know About Your Area Of Expertise:
www.anniejenningspr.com/experts.htm
Saturday, June 12, 2010
Experts 1-2-3 Book Publishing Expertise
I've been approved to write a column about Book Publishing for Experts 123 (www.experts123.com) and will also be writing regular articles for them.
Article for Experts 1-2-3
Don't Get Scammed by a Vanity Press
Donna Erickson · June 11, 2010
Lots of new authors are opting to self-publish their books because it's quicker and easier than traditional publishing. Self-publishing allows the author to have more control--especially in the areas of cover design and publication title. When new authors begin exploring their options, they often conduct a search online for self-publishing companies, which leads us to this critical question: Are the most popular listings for self-publishing companies on the Internet necessarily the best?
The answer to that question is "no." The companies on the top of the list have simply paid the most to appear there. These companies pay top-dollar to pay-per-click search engines to get to the top of the list. Does that make them better than the others? Absolutely not! They are just paying more money per click to have you visit their site.
In fact, some of these companies have been sued for not delivering what was promised. Others are outsourcing customer service to offshore affiliates, and customers are complaining about the inferior service. Lulu.com outsources to India, Authorhouse has affiliates in the Phillipines, and customers are reporting they cannot understand their questions and neither are knowledgeable or highly accessible.
Authorhouse, Xlibris, and iUniverse are all owned by the same company, Author Solutions. Accusations have been made that both Authorhouse and Xlibris have added additional fees to list books on amazon.com--after assuring their authors there would be no fees. In addition, Authorhouse lost a libel suit, after claiming they did not publish a book that was indeed published by them, and was charged a hefty amount in punitive damages.
Before you give any money to a publisher, make sure you research their background and policies--especially on contracts and refunds. Don't become the next victim with a "nightmare story" to share about vanity presses.
Donna Erickson · June 11, 2010
Lots of new authors are opting to self-publish their books because it's quicker and easier than traditional publishing. Self-publishing allows the author to have more control--especially in the areas of cover design and publication title. When new authors begin exploring their options, they often conduct a search online for self-publishing companies, which leads us to this critical question: Are the most popular listings for self-publishing companies on the Internet necessarily the best?
The answer to that question is "no." The companies on the top of the list have simply paid the most to appear there. These companies pay top-dollar to pay-per-click search engines to get to the top of the list. Does that make them better than the others? Absolutely not! They are just paying more money per click to have you visit their site.
In fact, some of these companies have been sued for not delivering what was promised. Others are outsourcing customer service to offshore affiliates, and customers are complaining about the inferior service. Lulu.com outsources to India, Authorhouse has affiliates in the Phillipines, and customers are reporting they cannot understand their questions and neither are knowledgeable or highly accessible.
Authorhouse, Xlibris, and iUniverse are all owned by the same company, Author Solutions. Accusations have been made that both Authorhouse and Xlibris have added additional fees to list books on amazon.com--after assuring their authors there would be no fees. In addition, Authorhouse lost a libel suit, after claiming they did not publish a book that was indeed published by them, and was charged a hefty amount in punitive damages.
Before you give any money to a publisher, make sure you research their background and policies--especially on contracts and refunds. Don't become the next victim with a "nightmare story" to share about vanity presses.
Self-Publishing Going Through The Roof!
Annie Jennings, national PR guru for 35,000 authors and experts (including Maya Angelou, F. Lee Bailey, Sylvia Browne, Deepak Chopra,and Louise Hay) asked me to do some research for her on the latest self-publishing statistics. Turns out RR Bowker (the only agency to issue ISBNs to worldwide authorized agents) reports that in 2009 there were one million books published and 700,000+ were self-published and micro-niche publications. Annie wants to write a book containing her PR tips for self-published authors and have me edit it. I'll keep you posted!
My Writers Group
Did you know that I'm the Founder/Manager of the LinkedIn Group for authors called Publishing Today? We're up to 93 members and we'd love to have you join us!
Thursday, May 27, 2010
Patriot Ledger Window Dressing Column Feature
WOMEN’S WARNINGS: Two local
authors offer advice on spotting unscrupulous
book publishers and dishonest financial
advisers. Abington author and editor Donna
J. Erickson has written “No-Hassle Publishing:
An Author’s Guide to Today’s Changing
Industry” (2010, A Flair For Writing, 29
pages, $9.95 from Amazon and Aflairforwriting.
com). Certified financial planner Bonnie
Kirchner of Marion has penned “Who Can
You Trust With Your Money?” (2010, FT
Press, 224 pages, $19.99 from Amazon,
Borders and Barnes & Noble.) Hint: it’s not
her ex-husband Brad Bleidt, the Boston
Ponzi schemer who is currently serving an
11-year prison sentence for stealing $30 million
from his investment clients.
authors offer advice on spotting unscrupulous
book publishers and dishonest financial
advisers. Abington author and editor Donna
J. Erickson has written “No-Hassle Publishing:
An Author’s Guide to Today’s Changing
Industry” (2010, A Flair For Writing, 29
pages, $9.95 from Amazon and Aflairforwriting.
com). Certified financial planner Bonnie
Kirchner of Marion has penned “Who Can
You Trust With Your Money?” (2010, FT
Press, 224 pages, $19.99 from Amazon,
Borders and Barnes & Noble.) Hint: it’s not
her ex-husband Brad Bleidt, the Boston
Ponzi schemer who is currently serving an
11-year prison sentence for stealing $30 million
from his investment clients.
Tuesday, May 18, 2010
Cover Letter
Donna J. Erickson
77 Linda Street
Abington, MA 02351
donna@aflairforwriting.com
May 18, 2010
Dear Hiring Professional:
I believe that my background and skills correspond to the qualifications you are seeking for the editing position. I possess more than 20 years of professional writing/editing experience and have been the owner of A Flair For Writing (www.aflairforwriting.com) since 1989. I am known for top quality work, personalized service, and fast turnaround at reasonable rates.
Most recently, I have been listed in the Marquis Who’s Who in the World, 2010 and Who’s Who in America, 2010. Highlights of my accomplishments include:
• As a former contracted Senior Editor/Copartner for a small press, I have edited five published books, which are available on-line.
• During 2010, I authored and published, No-Hassle Publishing: An Author’s Guide to Today’s Changing Industry, founded a new self-publishing company based on sound business ethics, and edited several other published books.
• I have been interviewed on four radio shows (including the nationally syndicated program, Dresser After Dark) in regard to my writing/editing/publishing experience.
• I am co-founder and board member for the South Shore Ad Club and have worked as Marketing Coordinator in charge of creative services.
• As a former staff writer for The South Shore Baby Journal, I wrote numerous articles on a variety of parent/child-related issues and was presented with an Award for Excellence.
For more than two decades, I have done it all—from creating compelling copy for print ads, brochures, press releases, and sales letters, and writing personal statements for graduate students (one was selected for publication in a Spark Notes Study Guide, a division of Barnes & Noble) to developing effective web content and editing full-length fiction and non-fiction books. Throughout my career, I have demonstrated my ability to work well independently and to satisfy client needs. Most importantly, I am a caring, compassionate, patient person who wants to please my clients and has the expertise to do so. I have successfully mentored and managed a group of freelancers as Senior Editor for AG Press, as Managing Editor of my self-publishing division, and as Marketing Chairperson for the South Shore Ad Club. I would welcome the opportunity to further discuss my qualifications. Please contact me at your earliest convenience.
Sincerely,
Donna J. Erickson
Owner, A Flair For Writing
77 Linda Street
Abington, MA 02351
donna@aflairforwriting.com
May 18, 2010
Dear Hiring Professional:
I believe that my background and skills correspond to the qualifications you are seeking for the editing position. I possess more than 20 years of professional writing/editing experience and have been the owner of A Flair For Writing (www.aflairforwriting.com) since 1989. I am known for top quality work, personalized service, and fast turnaround at reasonable rates.
Most recently, I have been listed in the Marquis Who’s Who in the World, 2010 and Who’s Who in America, 2010. Highlights of my accomplishments include:
• As a former contracted Senior Editor/Copartner for a small press, I have edited five published books, which are available on-line.
• During 2010, I authored and published, No-Hassle Publishing: An Author’s Guide to Today’s Changing Industry, founded a new self-publishing company based on sound business ethics, and edited several other published books.
• I have been interviewed on four radio shows (including the nationally syndicated program, Dresser After Dark) in regard to my writing/editing/publishing experience.
• I am co-founder and board member for the South Shore Ad Club and have worked as Marketing Coordinator in charge of creative services.
• As a former staff writer for The South Shore Baby Journal, I wrote numerous articles on a variety of parent/child-related issues and was presented with an Award for Excellence.
For more than two decades, I have done it all—from creating compelling copy for print ads, brochures, press releases, and sales letters, and writing personal statements for graduate students (one was selected for publication in a Spark Notes Study Guide, a division of Barnes & Noble) to developing effective web content and editing full-length fiction and non-fiction books. Throughout my career, I have demonstrated my ability to work well independently and to satisfy client needs. Most importantly, I am a caring, compassionate, patient person who wants to please my clients and has the expertise to do so. I have successfully mentored and managed a group of freelancers as Senior Editor for AG Press, as Managing Editor of my self-publishing division, and as Marketing Chairperson for the South Shore Ad Club. I would welcome the opportunity to further discuss my qualifications. Please contact me at your earliest convenience.
Sincerely,
Donna J. Erickson
Owner, A Flair For Writing
Monday, May 17, 2010
Getting Major Promotion
Yipee! I am Special Feature ("No-Hassle Publishing: An Author's Guide to Today's Changing Industry")for the high-traffic premium promotional services site, http://www.premiumpromotions.biz with many 5-Star Amazon Reviews. If Amazon is out of stock, you may order from my website, www.aflairforwriting.com.
No-Hassle Publishing: An Author’s Guide to Today’s Changing Industry. A must-have guide for the novice writer, which contains a wealth of information not found elsewhere. Authors will learn everything about publishing--from choosing a publisher, signing contracts, and purchasing an ISBN, to insider advice on what to avoid. Price: $9.95 plus tax & shipping
For the small price of this booklet, you will save money in the long run by eliminating hours and hours of research and preventing costly mistakes. To order, e-mail donna@aflairforwriting.com or visit www.aflairforwriting.com.
Here's what one reader had to say:
I was totally thrilled to read Donna's book, No Hassle Publishing. Finally, someone has written a clear and concise document on the state of the publishing industry and the options authors can now choose from. Donna outlines the pros and cons of self-publishing versus traditional publishing and lists all types of self-publishing companies that exist and how they are different. She talks about many specifics that authors need to know, such as how to use ISBN bar codes and what items to look for in a good contract. The book is an excellent overview for perspective authors, which will help them quickly decide the best publishing path to take. As an author and book coach, I will be sending all my clients to her website to read this book for up-to-date and valuable information about the publishing field. I am also delighted to see that Donna's company is now offering self-publishing services as well, as she is certainly an expert on how to do it right. Thank you for this fabulous resource.
Gail McMeekin, LICSW
Executive/career/creativity/life choices coach and expert; Author of The 12 Secrets of Highly Creative Women; The Power of Positive Choices; Boost Your Creativity, Productivity, and Profits in 21 Steps; The Path to Creative Success, and our newest project: Creativity Courage Cards. All are available at http://www.creativesuccess.com, as well as my Creative Success newsletters.
http://wwwaflairforwriting.blogspot.com/2010/05/getting-major-promotion.html
No-Hassle Publishing: An Author’s Guide to Today’s Changing Industry. A must-have guide for the novice writer, which contains a wealth of information not found elsewhere. Authors will learn everything about publishing--from choosing a publisher, signing contracts, and purchasing an ISBN, to insider advice on what to avoid. Price: $9.95 plus tax & shipping
For the small price of this booklet, you will save money in the long run by eliminating hours and hours of research and preventing costly mistakes. To order, e-mail donna@aflairforwriting.com or visit www.aflairforwriting.com.
Here's what one reader had to say:
I was totally thrilled to read Donna's book, No Hassle Publishing. Finally, someone has written a clear and concise document on the state of the publishing industry and the options authors can now choose from. Donna outlines the pros and cons of self-publishing versus traditional publishing and lists all types of self-publishing companies that exist and how they are different. She talks about many specifics that authors need to know, such as how to use ISBN bar codes and what items to look for in a good contract. The book is an excellent overview for perspective authors, which will help them quickly decide the best publishing path to take. As an author and book coach, I will be sending all my clients to her website to read this book for up-to-date and valuable information about the publishing field. I am also delighted to see that Donna's company is now offering self-publishing services as well, as she is certainly an expert on how to do it right. Thank you for this fabulous resource.
Gail McMeekin, LICSW
Executive/career/creativity/life choices coach and expert; Author of The 12 Secrets of Highly Creative Women; The Power of Positive Choices; Boost Your Creativity, Productivity, and Profits in 21 Steps; The Path to Creative Success, and our newest project: Creativity Courage Cards. All are available at http://www.creativesuccess.com, as well as my Creative Success newsletters.
http://wwwaflairforwriting.blogspot.com/2010/05/getting-major-promotion.html
Sunday, April 11, 2010
Great Feedback on My Book, "No-Hassle Publishing: An Author's Guide to Today's Changing Industry"
So many new authors have no idea where to turn when the time comes to publish their book. I was recently told my instructional book is a godsend for new authors. If you know any new authors who could benefit from a professional guide that will help them avoid getting scammed, please refer them to my Bookstore on my website, www.aflairforwriting.com. I have uncovered information they are probably unaware of that could save them a lot of grief.
Asian Translator?
I'm always happy to receive feedback on my blog. Lately, there's quite a bit of feedback from the other side of the world. Unfortunately, I'm unable to decipher any of the Asian comments. I'm guessing it's Chinese, but I don't know for sure. Please contact me at donna@aflairforwriting.com if you know anyone who can translate these postings to my blog. Many thanks!
Thursday, April 1, 2010
I'm A Published Author
When I published my ebook, I never really felt like a published author. I'm glad I did because it was a good way to work out the kinks and get started. But there was no tangible product for buyers, other than letter size pages to staple together. Since going to print and having an actual book to mail out, I've made my first sale and it feels wonderful. Now I feel like a real published author. Knowing I can help people by offering them "No-Hassle Publishing: An Author's Guide to Today's Changing Industry" is a great feeling.
Saturday, February 20, 2010
Over The Top Award
Well, what do ya know...Author of the blog, Creative Chronicles, has awarded me with their "Over The Top Award," saying she likes the way I write. I'm tickled, touched, flattered, and thankful. Aw shucks.
Friday, January 1, 2010
Letter From Who's Who
Dear Donna Erickson,
We would like to take this opportunity to wish you a happy and healthy New Year, and to thank you for your continued support of Marquis Who's Who.
As a member of the Marquis Who's Who family, you play a key role in upholding a tradition of excellence that spans more than a century, one that can be proudly shared with family, friends, and colleagues.
Only with your participation, and the careful review of your biographical information, are we able to produce accurate and up-to-date publications, relied upon by many of the world's most prestigious libraries and corporations.
We're honored to have you as a biographee, and wish you continued success in 2010.
Sincerely,
Fred Marks, Editor-in-Chief
and the entire Marquis Who's Who team
We would like to take this opportunity to wish you a happy and healthy New Year, and to thank you for your continued support of Marquis Who's Who.
As a member of the Marquis Who's Who family, you play a key role in upholding a tradition of excellence that spans more than a century, one that can be proudly shared with family, friends, and colleagues.
Only with your participation, and the careful review of your biographical information, are we able to produce accurate and up-to-date publications, relied upon by many of the world's most prestigious libraries and corporations.
We're honored to have you as a biographee, and wish you continued success in 2010.
Sincerely,
Fred Marks, Editor-in-Chief
and the entire Marquis Who's Who team
Subscribe to:
Posts (Atom)
