Lots of people call themselves experts. But how do you become a TRUE expert to others in your field? What can make you become the "go-to-person" for your profession?
The answer is simple: write a book. With the advent of self-publishing, you can now establish your brand by writing and marketing to a targeted group. You're no longer limited to the previous hallmarks of expertise, such as broadcast media exposure, advertising campaigns, or being the subject of a feature story.
Years ago the brochure was the way to get noticed. Today, social networking enables business professionals to reach unprecedented heights of exposure. But the best vehicle for establishing yourself as an expert is to become an author. If your book is marketed effectively, you'll gain instant credibility, develop a dedicated following of readers, and will enjoy the TRUE meaning of success.
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3 comments:
I've published two books of fiction. You're correct in the relative ease of such an endeavor.
Craig O'Connor
www.craigoconnor.info
Craig's correct. Fiction is easy to publish, too. But I am referring to non-fiction for branding yourself as an expert.
Agreed! Writing and publishing your book is a great way to get credibility, and with the internet it has become very easy or relatively easy to promote oneself.
There's a section in Timothy Ferris' The 4 Hour Workweek, one of my favorite books, about how to gain credibility and be seen as an expert in one's field.
He gave some good tips, as well. Like offering free speaking engagements at colleges in your area, and then approaching established companies in your area, that could benefit from your field, and offering to speak to them, referencing that you've previously spoken at such and such universities.
He also mentioned registering and becoming a member of organizations in your field.
Another tip was registering for this website, I forget the name, but journalists use it as a resource to interview experts, authors, etc. So if you're listed in, you can find yourself being quoted in well known press, like The New York Times, and other forms of media.
He gave a good list of tips, and he used each piece of credibility as a reference and stepping stone to get further credibility. Like when signing up for the site to be an expert source in your given field, you could site the talks you've given to X colleges and X companies, and the organizations your apart of, etc.
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